Will the Wii Vitality every reach 99% of all customers?

At a recent investor conference, Nintendo was rumoured to of stated that the reason the Wii Vitality has not been released was because it only works for 80% of players and before they release it they want it to work for 99%. If this issue concerns the physiological game mechanic (i.e. only 80% of players can control their physiology according to the requirements of the game mechanic), then the product will be on hold for a very long time.

Note: For the purposes of this post I’m going to assume Nintendo are experimenting with a heartbeat (HR) rate based biofeedback relaxation game which they’ve alluded to previously at E3 2009. However what I’m going to say applies equally to all physiological game mechanics I know of and should be borne in mind when developing your own physiological game.

There are a several problems with trying to get such a high percentage of your player base to control their physiology in the manner you want. First off, physiological signals are notoriously messy to deal with, especially in the field.  They are susceptible to lots of interference from outside (ambient temperature) and within the body (muscle artifacts) and so there’s no guarantee you’ll be able to access any given measure with ideal fidelity. For example not all people generate detectable alpha waves (if memory serves, a minority of 5-10% of the population) which the majority of EEG toys use. Heart rate is pretty stable, but detection  is reliant on the task and sensor placement (e.g. see my evaluation of a finger based oximeter when playing Red Steel). Our next problem is how well can people self-regulate their autonomic and neurological systems? Breath control, which will be the main tool players will use in regulating their HR in a relaxation game is pretty easy to do.  However there is also an important dynamic between autonomic self-regulation and the mechanic of the game being played (e.g. filtering surface EEG introduces several seconds of lag, so 1-1 control between thought and action can be somewhat awkward).  Perhaps the game mechanic Nintendo implemented was designed with an expectation of a certain speed of response, which turned out to be faster response than 20% of their test participants could generate (though this is the least likely of causes, as it would be become quickly apparent about how breath control influences heart rate).

The control effect will also vary person to person and is susceptible to our body build,  prior activities, stimulants (e.g. coffee) and medical issues (e.g. hyper tension) among other things.  The other aspect to consider is that games are generally played in the presence of other people and the act of social evaluation (which is fundamental to any kind of social game play) tends to excite the autonomic nervous system, making it difficult for people to relax.  This is the physiological computing equivalent of white coat hypertension.  For instance, Stephen told me once about a student project on blood pressure and subjective perceptions of stress where the data revealed an abnormally high rate of hypertension for a group of undergraduate student.  When the student was queried, it turned out that she’d tested everyone in groups of 5-10 which was hardly conducive to obtaining a realistic measure of blood pressure “at rest.”

Perhaps Nintendo makes use of an inappropriate algorithm for judging the control effect. For instance in the GSR relaxation game by MIT Media Lab Europe, only the direction of a change in GSR was used to control the game as its impossible to compare people on an absolute scale when measuring skin conductivity (too many variants), thereby making the game open to as many players as possible.  But even with an appropriate algorithm you’re not going to be able to support everyone as we come to our last problem – that physiological responses to similar stresses can vary considerably from person to person**. Psychophysiological studies tend to focus on person independent physiological changes. That is to say, a subject pool undergoes a number of identical tests and the average effect is assessed for significance (e.g. heartbeat rate increases to cognitive stress). The majority of physiological games (and I imagine Nintendo’s will be as well less they’ve done something special) are what I would categorise as dumb physiological games as they rely on generalised behaviours to inform a physiological interaction and as such will never be capable of supporting the totality of a player base because they don’t address individual physiological responses. Stephen has already touch upon this problem in Fundamentals of Physiological Computing, and Designing for the gullible, given the imperfection of the relationship between physiological signals and psychological measures, physiological interactions should be designed with failure in mind. So, in Steve’s example from this CHI presentation, imagine a super power that only works sometimes depending on self-regulation and signal quality.

So to recap, there is a whole host of reasons why trying to support 99% of players is the wrong approach to take towards your physiological game. Indeed some issues can be addressed by better technical solutions (e.g. designing a mechanic around a control effect), but at the end of the day their are certain physical limitations which will hamper any physiological interaction and developers need to accept that. In the case of individual physiological responses a learning machine could be applied to identify these responses, however such systems / research are in their infancy.

* This is known as individual response specificity in psychophysiology literature.  Designers also need to pay attention to the Law of Initial Values, which can also play a role.

2 thoughts on “Will the Wii Vitality every reach 99% of all customers?

  1. michael roberts

    This is the core of the problem. One-size-fits-all psychophys. models are doomed. The response patterns associated with complex cognitive processes are more like a fingerprint than a template (some common features, so broad cognitive styles can be identified), and are subject to huge inter/intra-individual variation. There’s a good paper by Klimesch (1999) called “EEG alpha and theta oscillations reflect cognitive and memory performance: a review and analysis”, which talks about the tight coupling between alpha and theta and the lifelong process of shifting EEG spectral power (both absolute and relative), as a consequence of age and cognitive development.

    I think it will be the same as all other advanced technological platforms, there will be some individuals who are highly ‘skilled’ and some who are not (old people usually!). In my mind, the process of biofeedback is the key skill, and is central to successfully interfacing humans and computers. The ‘skill’ seems to be an almost zen like capacity to control inner states, and this has some exciting implications.

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