Recent posts on the blog have concerned the topic of psychophysiology (or biometrics) and the evaluation of player experience. Based on those posts and the comments that followed, I decided to do a thought experiment.
Imagine that I work for a big software house who want to sell as many games as possible and ensure that their product (which costs on average $3-5 million to develop per platform) is as good as it possibly can be – and one of the suits from upstairs calls and asks me “how should we be using biometrics as part of our user experience evaluation? The equipment is expensive, its labour-intensive to analyse and nobody seems to understand what the data means.” (This sentiment is not exaggerated, I once presented a set of fairly ambiguous psychophysiological data to a fellow researcher who nodded purposefully and said “So the physiology stuff is voodoo.”)
Here’s a list of 10 things I would push for by way of a response.