It appears Ubisoft’s entry into biofeedback training isn’t quite over as I earlier suspected. The product has been rebranded as Ozen and is now being marketed more appropriately to the well-being community rather than the gamer community. Its scheduled for a 2014 release; hopefully we’ll get a chance to play with it soon.
Well that was a disappointment. In the end Nintendo decided against demonstrating the Wii Vitality at this year’s E3. A representative of the company stated that the Vitality was a no-show because Nintendo did not believe the event was a suitable environment for the product. Disappointing but given their press event was jam packed with a number of AAA games and a new portable it was understandable. However with the Vitality aimed for a late 2010 release it doesn’t give Nintendo much time to create a buzz around a product that frankly has none. In actuality I was surprised that Nintendo didn’t use their recent endorsement deal with the American Heart Association to hype Vitality pre E3. While the product is currently being marketed towards mental health (i.e. stress management), rather than physical health which the AHA endorsement concerns, Nintendo could of easily used the event as part of a broader health platform and so make better use of the publicity the endorsement deal attracted.
Continue reading →